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Rory Williams

Director, Communications & Marketing, Rockefeller University Press
Rory Williams is Director of Communications and Marketing at Rockefeller University Press, which publishes Journal of Cell Biology (JCB), Journal of Experimental Medicine (JEM), Journal of General Physiology (JGP) and co-publishes Life Science Alliance (LSA). His New York–based team collaborates across departments to raise the visibility of RUP’s portfolio, promote the journals’ groundbreaking research and innovative authors, and engage the scientific community. Prior to joining RUP in 2016, he was Director of Communications and Marketing at the American Thoracic Society and has also served as an editor for small publishers and daily newspapers in California.

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Platform Strategies

Platform Strategies 2023: Digital to Data: Marketing Strategies & Technologies for the Next Era of Scholarly Publishing

Open access policies, industry mergers, and data privacy policies have drastically changed the landscape for marketers in publishing and beyond. Today's marketers have had to nimbly pivot from B2B to B2C, from siloed to unified, and from highly produced to highly personalized. This session brought together industry leaders who are navigating the altered landscape from a variety of angles.