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Margarita Lygizou

Head of Sales & Marketing, IWA Publishing
Margarita Lygizou is Head of Sales & Marketing for IWA Publishing. She is results-driven with a wealth of experience in driving change management and business transformation. She has been with IWA Publishing for nine years, during which time the journal portfolio has completely transitioned to Open Access. Data has been at the centre of this transformation and what is driving sales and marketing strategy forward. You will find her on a never-ending hunt for better data and good coffee.

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Data Trends: The Alchemy of Turning Your Disparate Data into Gold

As scholarly publishing organizations unite their content, editorial, member, platform, and web analytics data, they’re facing a wealth of ways to deliver truly actionable insights. Hear from a group of industry data experts and publishers currently on this journey to data unification and what they’ve learned along the way.