Skip to main content
Add To List

Jessica Lawrence-Hurt

Chief Marketing Officer, Cadmore Media
Jessica Lawrence-Hurt leads Cadmore Media’s sales and marketing efforts, bringing to bear her 15+ years experience in scholarly publishing. Most recently she managed international and library sales for MIT Press, and was head of marketing at Alexander Street. She reads constantly and loves travelling, live music, art, eating, and sometimes, cooking.

1 Matching Videos

Platform Strategies

PS22 November - Content Trends

As academic and scientific meetings have moved online over the last few years, publishers have a unique opportunity to capture even more of the research lifecycle, building their brand and unifying their content. The multimedia and other content generated at these conferences is significant to both organizational missions as well as revenue-generation, requiring robust content management, hosting, product, and commerce features. Delivering these assets in an enriched, first-class experience means not only developing business models and workflows, but also building in the same technology support for metadata, accessibility, peer review, monetization options, and beyond. Join a group of industry leaders on the forefront of these topics for a discussion of how to prepare and what’s coming next.