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Patti Sweet

Director of Digital Strategy, Health Affairs
Patti Sweet is the Direct of Digital Strategy at Health Affairs. She focuses on digital strategy and the ways in which Health Affairs can promote itself and its content in digital spaces and to diverse audiences. She built her career working in digital marketing agencies and volunteering with service organizations and nonprofits, with half of her work based in London and the other half in the US. Patti received her bachelor’s degree in International Studies and Spanish from Michigan State University and she holds a master’s degree from the Hult International Business School in London.

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Platform Strategies

PS22 November - Content Trends

As academic and scientific meetings have moved online over the last few years, publishers have a unique opportunity to capture even more of the research lifecycle, building their brand and unifying their content. The multimedia and other content generated at these conferences is significant to both organizational missions as well as revenue-generation, requiring robust content management, hosting, product, and commerce features. Delivering these assets in an enriched, first-class experience means not only developing business models and workflows, but also building in the same technology support for metadata, accessibility, peer review, monetization options, and beyond. Join a group of industry leaders on the forefront of these topics for a discussion of how to prepare and what’s coming next.