Data is transforming the publishing landscape. Is your organization ready? As leaders turn their attention toward maintaining, leveraging, and licensing their data, this panel discussed:
* Data Ownership and Governance: Understanding where your data resides and who controls it is more crucial than ever. We'll examine best practices for data stewardship and compliance in an increasingly complex digital ecosystem.
* Data Interoperability: Siloed data is of limited use. Connecting customer and audience data and integrating data flows can enhance decision-making and open new opportunities.
* Building Data Competency: Whether through internal expertise or strategic partnerships, we'll discuss how publishers can develop the capabilities needed to effectively manage the complete data lifecycle.
* Uncovering New Revenue Streams: We'll examine how data analysis can reveal untapped markets and non-traditional users of scholarly content, opening up fresh opportunities for growth and monetization.
SPEAKERS
* Christian Grubak (CEO, ChronosHub)
* Colleen Scollans (Practice Lead, Marketing & Customer Experience, Clarke & Esposito)
* Beth Windsor (Senior Business Analyst, American Chemical Society)
* Michael Crumsho( VP, Technology and Product Delivery, McGraw Hill Professional)
* Josh Dahl (moderator - SVP, Product, Silverchair and General Manager, ScholarOne)
